Accelerated advancement in product-development technology tools makes development and go-to-market processes faster and better. Although user-research data analysis is faster too, the actual user-discovery that unearths pain-points for solution innovation remains inertly personal, emotional and driven by real-life experiences at home and in business, as I have discovered.

To find solutions, find problems.

To find problems, talk to people.

User-Discoveries may not help you find customers for your products, but we lead product discovery for your customers.

Matured Prototypes,
Market-Ready

These are fully realized prototypes, ready for immediate engineering handoff, user testing, or market launch. Each is designed inclusively — considered through global cultures and people's ways-of-life, based on real frontline discoveries.

Test-Apps Collection

Yu-Turn Rides

Yu-Turn Rides

Name your fare. Ride on your terms.

User Story #001

Yu-Turn Rides

Ever missed out on an Uber, Lyft, or Bolt ride 
over literally one cent? đź’€ Waiting around 
hoping the price drops is not the vibe—and 
honestly, you're stretching your luck. 

Enter Yu-turn: the ride-hailing app built for 
the culture. We put the power back in your 
hands. You name your price, and drivers can 
easily counter-offer (10%, 25%, 50%) or skip 
with a single tap. If they pass, your request 
instantly rolls to the next closest driver. 
No stress, just options.

Pull up in your language: English, Spanish, 
Chinese, and Tagalog.

USER-RESEARCH MARKET: 
Lower income neighborhoods in North California 
(The Bay & East Bay) and Emerging markets: 
Kenya, Tanzania, Uganda, Rwanda, Morocco, 
Nigeria & South Africa.

Research Phase: Validated

Nyotar

Nyotar

Your hustle, verified. Clients find you.

User Story #002

Nyotar

Let's be real—the days of waiting around for 
a "permanent 9-to-5" are over. Traditional 
jobs are rare, but the drive to succeed isn't. 
Every hustle, freelance gig, and daily grind 
matters. 

Because many people are going online to find 
solutions, Nyotar app is curated to connect 
skilled service providers directly with clients 
who need them. Whether you're an electrician, 
a digital creator, a hair stylist, or a plumber, 
Nyotar adds credibility to your hustle. 

Stop waiting for employment—start creating 
your own economy.

USER-RESEARCH MARKET: 
Kenya, Tanzania, Uganda, Nigeria & South Africa.

Research Phase: Beta Testing

Doula Connect

Doula Connect

Right doula, right family. No guesswork.

User Story #003

Doula Connect

Bringing a new baby into the world is 
beautiful, but let's be honest—finding the 
right support can be a nightmare. 

Right now, matching a certified doula with 
new parents is completely broken. It's a 
messy, fragmented maze of insurance providers, 
agencies, and endless paperwork. It's 2026—
parents shouldn't have to gamble on who 
handles their bundle of joy, yet so many end 
up mismatched, leading to stressful disputes 
or even legal headaches. 

It doesn't have to be this way. Doula Connect 
is here to fix the system. We seamlessly bridge 
the gap by profiling exactly what new parents 
need and matching it with the perfect doula's 
verified credentials. From critical 
qualifications to those minor, "feel-good" 
vibe checks, we ensure a flawless match so you 
can focus on what matters most: your growing 
family.

USER-RESEARCH MARKET: 
North California - The Bay Area.

Research Phase: Validated

iCash Pay

iCash Pay

One tap to pay. Cash moves faster.

User Story #004

iCash Pay

Why is cash still king in emerging markets? 
Simple: mobile money apps are too slow at the 
register. Even with central banks pushing hard 
for CBDCs, the barrier isn't the technology—
it's the frustrating user experience.

Enter iCash Pay. We believe replacing cash 
requires zero friction. We've compressed the 
entire merchant payment process into a single, 
effortless step for the shop floor. By 
leveraging next-gen financial inclusion tech—
including instant biometric authentication and 
bulletproof KYC—we make digital payments safer, 
faster, and accessible to everyone. 

The future of African retail payments is here.

USER-RESEARCH MARKET: 
Kenya & Tanzania.

Research Phase: Validated

SHILINGI

SHILINGI

Wholesale made simple. From village to continent.

User Story #005

SHILINGI

Selling booze is one of the oldest, highest-
turnover games on Earth—but the last mile 
wholesale distribution is a total battlefield. 

Between suffocating regulations, lightning-fast 
product innovation, and Gen-Z's constantly 
shifting, unpredictable taste buds, traditional 
distribution channels are sweating. The real 
hangover? Tech adoption is moving way too slow. 
Legacy distributors are literally closing shop 
because they can't keep up with the digital 
shift. 

Fun fact: 90% of alcohol retailers in Northern 
California are non-English speaking immigrants. 
If your tech isn't dead-simple and hyper-
purposeful, it's useless.

That's why SHILINGI is a game-changer. We've 
cracked the code by enabling seamless alcohol 
wholesale with just a few clicks in East Africa. 
Next stop? The United States—where a massive, 
multimillion-dollar distribution tech-innovation 
opportunity is sitting completely untapped.

USER-RESEARCH MARKET: 
United States, Kenya, Tanzania & Uganda.

Research Phase: Beta Testing

FRESH-Start

FRESH-Start

Producers meet markets. No middlemen.

User Story #006

FRESH-Start

How does an emerging market elevate its 
socio-economic structure and drive middle-class 
expansion while relying on primary agricultural 
sectors like crop and livestock production?

Historically, the playbook required sovereign 
governments to court foreign direct investment 
(FDI) to evaluate local production viability. 
These institutional investors would then decide 
whether to finance the wholesale extraction of 
commodities for global markets. This legacy 
model creates immense friction, leaves local 
economies vulnerable to macro shifts, and traps 
value at the top.

The FRESH-Start platform completely disrupts 
this archaic framework. By bypassing traditional 
government intermediaries and predatory brokers, 
FRESH-Start architecturally connects smallholder 
producers directly with high-yield retail 
consumer markets in affluent economies.

Our proprietary technology orchestrates the 
entire end-to-end supply chain. We foster 
direct producer-consumer relationships, 
optimize midstream logistics, and deliver 
real-time data visibility across every node 
of the network. FRESH-Start isn't just an app; 
it is a decentralized commercial ecosystem 
built to democratize market access and drive 
sustainable wealth creation.

USER-RESEARCH MARKET: 
United States, Saudi Arabia, United Arab Emirates, 
Kenya & Tanzania.

Research Phase: Discovery

You can skip the guesswork and adopt market-ready models for the next generation of products. Our aim is to speed the go-to-market process with prototypes built to scale. We leverage decades of frontline expertise to find the hidden user cases across major industries.

We design with empathy to include the global majority and non-mainstream technology users.

Richard Awuor Portrait

Currently

Partnering for New Products

Google-Certified UX/UI Designer & Researcher

Richard Awuor

San Francisco, CA

I have decades of experience working in business front-lines across sectors — CPG, Telecommunication, Production equipment, Labor outsourcing among others — gaining quality experience, including with non-mainstream technology users in the United States and Africa.

From my customer-facing experiences with people and businesses, I undertook a multi-dimensional user-research to uncover user-coverage gaps among populations and cultures of the world, and develop (more coming) product prototypes to address user-problems I'm uncovering.

We aim to partner with product development entities to craft new products that fill discovered user-cases.

5

Live Prototypes

80+

Countries Reached

100%

Inclusive Design

FOR COLLABORATIONS
AND INQUIRIES.

TEXT ME

415-725-2190

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